TEL AVIV, Sept 12 Genband, a developer of
multimedia and cloud communications software, has acquired
Fring's Internet-based mobile communications service, which
works on all major smartphones.
The acquisition of Israel-based Fring's communications
service expands Genband's cloud portfolio for the consumer
market, the U.S. company said on Thursday.
Genband did not disclose financial details but a market
source who asked not to be named told Reuters the price was $50
Fring's service includes capabilities for mobile group video
chat, two-way video chat, voice-only calls and text chat.
"Fring is one of the pioneers that helped change the way
consumers communicate on-the-go and is perfectly aligned with
our strategy to bring service providers rich, simple-to-use,
mobile communications solutions," said David Walsh, Genband
The service reduces roaming costs for subscribers by moving
voice and video sessions away from radio access networks and
routing them over the Internet.
"The reality for service providers moving forward is that
their relevance is highly dependent on the quality of experience
and choices they can deliver to their subscribers," said Brian
Partridge, vice president of Yankee Group Research.
"Service providers around the world, and particularly in
Europe where roaming charges are extremely high, must evolve
their communications services rapidly to ensure that they stay
relevant and competitive."
(Reporting by Tova Cohen)