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Wal-Mart's latest price cuts target turkey and TVs

Wed Nov 4, 2009 10:31am IST
 
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* Cuts prices on Sharp HDTVs, Sony blu-ray player

* Says reduced electronics prices good for one week

* Touting 12 pound turkeys for under $5

By Nicole Maestri

NEW YORK, Nov 4 (Reuters) - Wal-Mart Stores Inc (WMT.N: Quote, Profile, Research) is slashing prices on flat screen TVs and selling 12-pound turkeys for less than $5 each as the discounter looks to appeal to shoppers preparing for the U.S. Thanksgiving holiday.

The efforts build on the retailer's plan, announced last month, to slash prices in its U.S. Walmart stores every week until Christmas. It has already lowered prices on popular toys and groceries, like bananas and ground beef. [ID:nN21501560]

The latest cuts include slashing the price of a Sharp (6753.T: Quote, Profile, Research) 1080p 42-inch high definition TV by 35 percent to $498 from $768, and selling a Sony (6758.T: Quote, Profile, Research) Blu-ray player for $148, down from its current price of roughly $197.

In its grocery aisles, Walmart will begin selling on Wednesday select turkeys for 40 cents per pound, meaning a 12 pound turkey could be purchased for $4.80.

"It's two areas -- between food and entertaining -- that are a big focal point for us at this time," said Steve Bratspies, Walmart's general merchandise manager for dry groceries.  Continued...

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