* Q4 sales $1.63 bln vs. est. $1.50 bln
* Q4 adj. profit $1.64/shr vs. est. $1.12/shr
* Shares rise 16.6 pct to record high of $96.34
(Adds CEO comment)
Feb 6 Hasbro Inc, the No. 2 U.S.
toymaker, reported record holiday-quarter revenue, helped by
strong demand for Disney princess dolls and its board games,
sending the company's shares up 17 percent to an all-time high.
Hasbro's sales have got a boost since the company, which has
traditionally focused on boys' toys, won a lucrative contract
for dolls based on Walt Disney Co's princesses such as
Cinderella and Frozen's Elsa from Mattel Inc in 2014.
The company, which started selling the dolls in 2016, said
revenue from the girls category jumped 52 percent in the fourth
quarter ended Dec. 25.
Global sales of its board games also rose 11 percent, driven
by demand for its franchise brand Magic: The Gathering and also
The company also benefited from strong demand for dolls
based on DreamWorks' "Trolls" movie, which was released in the
United States in November.
Hasbro is well-positioned for its year ahead with the March
release of Disney's "Beauty and the Beast" and a line up of
other movies, including Marvel's "Guardians of the Galaxy Vol.
2" and "Spider-Man: Homecoming," Chief Executive Brian Goldner
told analysts on a call.
Hasbro, which had a record fourth quarter in terms of sales,
is the first toymaker to report strong results despite a weak
holiday selling season.
"Worries over an industry-wide slowdown following weak
holiday NPD data and Mattel's recent preannounce seem
overblown," Jefferies analyst Trevor Young wrote in a note.
Demand for toys rose only 5 percent, compared with the
estimate of 6.5 percent, hurt by increased promotional activity,
intense competition and a slump in consumer purchases in the
first three weeks of December, according to industry research
firm The NPD Group.
Mattel, the No. 1 U.S. toymaker, reported disappointing
quarterly sales and profit in January, citing a "significant
U.S. toy category slowdown in the holiday period."
Jakks Pacific Inc posted dismal holiday-quarter
results in December. Retailer Toys "R" Us Inc also reported a
3.4 percent decline in same-store sales in January, highlighting
a very promotional environment. (bit.ly/2k6dPi6)
"Broad based revenue beat suggests a slowdown in toys may
not have impacted all players equally," Young added.
Hasbro's revenue rose 11.2 percent to $1.63 billion, beating
analysts' average estimate of $1.50 billion, according to
Thomson Reuters I/B/E/S.
Net income attributable to Hasbro rose to $192.73 million,
or $1.52 per share, in the quarter, from $175.76 million, or
$1.39 per share, a year earlier.
Excluding certain items, the Pawtucket, Rhode Island-based
company earned $1.64 per share, ahead of analysts' average
estimate of $1.12.
(Reporting by Gayathree Ganesan in Bengaluru; Editing by