| SEOUL, March 8
SEOUL, March 8 South Korea's Hyundai Motor Co
unveiled a redesigned Sonata on Wednesday, aiming to
reverse a fall in sales of a model struggling to stand out in a
shrinking saloon segment.
Hyundai Motor has adopted a sporty look for the revamped car
to regain ground lost to rival models such as Renault SA's
SM6 in South Korea, where the market-leader's share
fell to a record low last year.
The new Sonata will also take on Toyota Motor Corp's
remodelled Camry in the United States, where mainstay
saloons have been losing favour to petrol-guzzling sport utility
vehicles as fuel costs fall because of low oil prices.
Hyundai Motor said it aims to increase domestic sales by 12
percent to 92,000 Sonata cars this year, domestic sales chief
Lee Kwang-guk told reporters. The Sonata is Hyundai Motor's
second-biggest selling model after its Elantra in South Korea as
well as the United States, and one of its top sellers in China.
The stylish design and affordable price of the
previous-generation Sonata, launched in 2009, propelled Hyundai
Motor to its biggest-ever share of the U.S. market, and helped
it escape an industry-wide downturn largely unscathed.
But its curvy styling received mixed reviews in the
conservative home market of South Korea, prompting the automaker
to tone it down in 2014.
With the latest version, Hyundai Motor has changed the sheet
metal in an unusual move for a non-generational update. It has
also given it a more sporty look with a curvy hood and a bigger
grille. Lee said Hyundai Motor's next-generation Sonata will
take design cues from this redesigned version.
Hyundai Motor is working on next generation cars with "a
different flair" for marketing from 2019, Luc Donckerwolke,
senior vice president for design, previously told Reuters.
(Reporting by Hyunjoo Jin; Editing by Christopher Cushing)