LONDON Dec 2 The government of Iceland will
proceed with legal action against Iceland Foods over the British
retailer's trademark registration of the word "Iceland" after
talks between the two parties failed, it said on Friday.
Last week the tiny north Atlantic island said Iceland Food's
Europe-wide registration had often left Icelandic firms unable
to describe their products as Icelandic and it had asked the
European Union Intellectual Property Office (EUIPO) to
That prompted Iceland Foods to send a delegation to
Reykjavik to try and resolve the dispute.
The parties met in the capital on Friday but failed to find
Iceland's foreign ministry said that at the meeting Iceland
Foods refused to relinquish exclusive control of the word
"Iceland" and presented proposals that fell short of the
Therefore, Iceland said, it would proceed with legal action
to invalidate the retailer's trademark.
"The registration of a country name that enjoys highly
positive national branding to a private company defies logic and
is untenable," the ministry said.
A spokesman for Iceland Foods declined to comment.
(Reporting by James Davey; Editing by Elaine Hardcastle)