October 15, 2015 / 4:22 PM / 2 years ago

BRIEF-Twitter launches new tools to measure ad effectiveness

Oct 15 (Reuters) - Twitter Inc -

* Launch of customized reports to help direct response advertisers analyze incremental impact of twitter ads campaigns on their bottomline

* Report offers "actionable targeting recommendations" , conversion efficiency, "transaction value lift gained through Twitter ads" Source text for Eikon: Further company coverage:

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