September 29, 2016 / 10:42 AM / in 10 months

BRIEF-Vimpelcom to open mobile phone shops in X5's stores

1 Min Read

Sept 29 (Reuters) - X5 Retail Group NV says:

* Announces the signing of a cooperation agreement between X5's Pyaterochka and mobile phone operator Vimpelcom (Beeline brand).

* The first stage entails the opening of 950 Beeline branded outlets and points of sale in Pyaterochka stores this year.

* By the end of 2017, the total number of Beeline outlets and points of sale in Pyaterochka stores is due to exceed 1,600.

* The partnership will boost traffic and conversion thanks to the additional services offered to customers.

* The Pyaterochka agreement will provide Beeline with new opportunities to scale up its business as the national food retailer continues its rapid expansion with new stores. Source text for Eikon: Further company coverage: (Reporting by Moscow Newsroom)

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