McGraw-Hill trying to sell BusinessWeek - source

By Jui Chakravorty Das and Robert MacMillan

NEW YORK (Reuters) - McGraw-Hill Cos Inc is trying to sell BusinessWeek magazine, a source told Reuters on Monday, at a time when media advertising sales are slumping and would-be buyers for newspapers and magazines are scarce.

McGraw hired boutique investment bank Evercore Partners Inc to manage the sale, said the source, who was familiar with the situation but not authorized to discuss it publicly.

Evercore declined to comment. A McGraw-Hill spokesman did not return a telephone call seeking comment.

BusinessWeek, founded in 1929, has around 4.8 million readers each week in 140 countries, according to the magazine's website. It built its name on articles about business and finance for the investment community, as well as general audiences interested in stocks, bonds and other investments.

BusinessWeek occupies a niche that includes titles such as Forbes, and Fortune and Money, which is owned by Time Warner Inc's Time Inc.

These magazines and many others have suffered a precipitous drop in ad revenue, in part because of the recession. On a more fundamental level, subscriptions at many are falling as more people turn to the Internet for free news and information.

BusinessWeek is a money-loser for McGraw-Hill, said Piper Jaffray analyst Peter Appert, who estimates that it loses about $10 million to $20 million a year after generating about $130 million a year in revenue.

"The sale of BusinessWeek would be a positive for McGraw Hill," he added. "It eliminates a money-losing business, it removes a management distraction and it demonstrates to investors that the company is taking a more proactive stance in trying to optimize its portfolio."