NEW YORK Oct 25 Microsoft Corp (MSFT.O) Chief
Executive Officer Steve Ballmer expects the Windows 8 operating
system to open a new chapter in the company's history and thrust
it back into the forefront of technology.
"We've reimagined Windows and we've reimagined the whole PC
industry," Ballmer told Reuters Television early on Thursday in
New York ahead of a launch event for Windows 8 and the company's
new Surface tablet, which goes on sale to the public on Friday.
"In addition to notebooks and desktops, we introduce the PC
as tablet," said Ballmer. "Work. Play. Tablet. PC. Boom! One
The world's largest software company is desperate for the
new-look, touch-friendly Windows 8 to grip customers'
imaginations, as it looks to regain lost ground to Apple Inc
(AAPL.O) and Google Inc (GOOG.O) in mobile computing and shake
up the moribund PC market.
Microsoft is doubling down on its bet with its own tablet
called the Surface, available only through its own stores and
website, which will challenge Apple's iPad head on.
"We have a device that's uniquely good at being a tablet and
a PC (with) no compromise on either one," said Ballmer.
Ballmer, who took over as Microsoft CEO from co-founder Bill
Gates in 2000, is taking the company away from its foundations
in software to become more of a hardware and services company,
like long-time rival Apple. [ID:nL1E8L9NQD]
"We're all in on this," Ballmer said, adding that 10,000
applications would be available at launch and Windows 8 devices
would be available at a variety of prices.
"You'll find these things everywhere this holiday season.
You walk into any retailer that sells electronics, other than an
Apple retailer, you will see Windows 8 machines all over the
place from Acer, from Samsung, from Dell, from Toshiba, Sony,
Lenovo and many others."
(Reporting By Nick Zieminski and Bill Rigby)
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Keywords: MICROSOFT WINDOWS8/BALLMER
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