* Of top 10 players, only Apple and Samsung gained share in
* Samsung sold 55 mln smartphones, 100 mln cellphones in
* Apple iPhone sales seen at 26.6 mln in Q3, 41.7 mln in
* HTC, LG, Nokia, RIM, Sony struggle-poll
By Tarmo Virki
HELSINKI, Oct 11 Samsung Electronics (005930.KS)
pulled further ahead of rival Apple (AAPL.O) in the global
smartphone market in the third quarter, showing strong demand
for its latest top-of-the-range model, the Galaxy SIII,
according to a Reuters poll.
The two industry giants were the only companies among the
top 10 cellphone makers to have won market share last quarter,
due to the strength of their smartphone brands - Galaxy and
iPhone - the poll of 40 equity and telecoms market analysts
"The quarter will probably become a milestone for those
phone makers striving to survive," IDC analyst Francisco
"It will expose the weakness of their performances compared
to the mammoths of this industry, Apple and Samsung, which are
expected to publish stellar results following the launch of the
iPhone 5 and the success of the Galaxy SIII."
Samsung was expected to have sold 55 million smartphones in
the quarter, compared with Apple's sales of 26.6 million
iPhones, benefiting from its broad range of smartphones.
Apple's late-September launch of its iPhone 5 dented sales
of the older version. A ramp-up in production and sales of the
new model will likely help narrow the gap with Samsung i n the
fourth quarter, analysts said.
Among the 10 largest cellphone makers, sales at HTC
(2498.TW), LG Electronics (066570.KS) and Research In Motion
RIM.TO are expected to fall more than 30 percent from a year
ago, despite overall market growth.
Gartner analyst Carolina Milanesi said many of these large
cellphone makers were struggling to stand out as they are
squeezed by Apple and Samsung at the high-end of the market and
by Chinese phone companies at the lower end.
"They are suffering because they do not have a
differentiated offering and a strong enough brand," she said.
The poll showed ZTE (000063.SZ) and Huawei [HWT.UL] were
both expected to be among five largest cellphone vendors next
year, illustrating the growing clout of Chinese companies.
In the cellphone market as a whole, including basic
cellphones, Samsung is expected to continue to extend its lead
over Nokia after it ended Nokia's 14-year reign as the world's
largest in the first quarter. Samsung is estimated to have sold
100 million phones in the third quarter.
Nokia, now global No 2, was expected to report a sharp fall
in phone sales from a year ago as its new Windows Phones are yet
to compensate for falling sales of legacy products.
For more on the poll please click on [ID:nL6E8LAL10]
(Reporting By Tarmo Virki. Editing by Jane Merriman)
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Keywords: CELLPHONES POLL/Q3
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