BANGALORE Infosys Ltd (INFY.NS), India's second-largest software services provider, and Britain's Fabric Worldwide Ltd, a provider of digital marketing technology, won a "large" order from GlaxoSmithKline PLC (GSK.L) to support the UK pharmaceutical company's global marketing campaigns, Infosys said.
It declined to give the specific size of the order.
"I can only say it is a large (order)", Infosys Senior Vice President and Global Head of Life Sciences Dheeshjith V. G. said by phone. "This is the first deal with them, actually, and it is a multi-year, multi-million-dollar deal."
Infosys and Fabric Worldwide will manage computer systems and software applications for GSK, helping it capture and analyse what people are saying about its products on its own website and on social media, helping GSK run more targeted marketing campaigns, another Infosys official said.
(Reporting By Harichandan Arakali; editing by Tony Munroe)
Trending On Reuters
With the crucial GDP data scheduled to be announced along with key corporate results, volatility is expected to prevail in the upcoming week. Disappointment on these fronts may push the Nifty down to the 7,200-7,500 range. Once we witness stability and consolidation, investors should increase their exposure, says Ambareesh Baliga. Full article