Target fights Wal-Mart with $10 offers on DVDs
NEW YORK (Reuters) - Target is offering its top 10 pre-order DVD movie titles at $10 and free home delivery on the discounted DVDs in a bid to match Wal-Mart Stores price cuts ahead of the all-important holiday season.
The latest move from Target comes on Friday, a day after larger rival Wal-Mart announced plans to offer the same 10 movie titles at just $10 and free home delivery on its entire assortment of DVD and Blu-ray titles.
Target.com said on Friday its offer includes popular movie titles such as "Star Trek XI" and "Harry Potter and the Half-Blood Prince."
Target has already expanded the number of items that qualify for free shipping on its website and rolled out the shipping promotion two weeks earlier than last year.
Last month, Walmart.com slashed the price of highly anticipated hardcover books, igniting a pricing war with Amazon.com.
(Reporting by Dhanya Skariachan, editing by Gerald E. McCormick)
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