Koreans keen to export national dog: the Jindo

By Jon Herskovitz

SEOUL (Reuters) - South Korea's Jindo dog has stood tall against tigers, guarded the heavily armed border with the North and marched in the Olympics. Yet the Jindo is having a tough time battling poodles for trophies at dog shows abroad.

The Jindo dog, largely unknown overseas, is South Korea's most popular indigenous breed. It has won legions of fans at home for its big heart and undying loyalty to its master.

South Korea wants to make the Jindo an international breed but the country that has devised successful strategies for sending its microchips, mobile phones and automobiles abroad has been largely ineffective in exporting its native dog.

Its mission has been hampered by its own laws designating the Jindo as a cultural treasure, which make it difficult, and in many cases illegal, to export purebred dogs.

To add insult to injury, South Korea has been left behind in the dog race in Asia with neighbors China and Japan having their breeds registered and appearing at the highest pedigree dog shows in the world such as the British Kennel Club's Crufts.

"Our indigenous breed was not recognized anywhere in the world except Korea. We felt that it was time that something was done about it," said Julie Soojung Lee, an official with Samsung who helped in the international marketing of the Jindo dog.

Samsung worked with the government in a campaign that resulted in the Jindo being recognized by the Kennel Club, but it is not yet in competition at Crufts. The American Kennel Club has started the process to recognize the Jindo.

"The breed is absolutely beautiful. I don't see why they wouldn't be popular overseas," Lee said.