CORRECTED - Women more affected by price of wine than men

In the blind tasting, the average rating from both sexes was slightly higher for the cheaper wine than for the more expensive, showing that most people do not prefer expensive wines.

Almenberg does not know why the cost of a bottle of wine should matter so much to women but not men.

"It may be something evolutionary," he said. "If you look for what women find attractive in a man, the paycheck is probably not that important for either sex, but a lot of women attach more importance to that than men do."

In a survey by Vinexpo, the international wine and spirits exhibition that takes place in Bordeaux, France next month, researchers found that nearly three-quarters of women said price determines their choice of wine.

Vinexpo, and wine magazines, questioned 4,300 women in France, Germany, Japan, Britain and the United States about what they drank, how often and where they bought it for the survey.

(Editing by Patrica Reaney)