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Mahindra says more competition in SUVs bound to hit market share
May 30, 2013 / 11:04 AM / 4 years ago

Mahindra says more competition in SUVs bound to hit market share

An employee looks out from a pit under an assembled Mahindra Bolero vehicle at the company's manufacturing plant on the outskirts of Mumbai May 23, 2012. REUTERS/Vivek Prakash/Files

MUMBAI (Reuters) - Mahindra and Mahindra Ltd (MAHM.NS), India’s biggest sports utility vehicle (SUV) manufacturer, said growing competition in the SUV segment is bound to impact its market share.

“With so much competition in SUVs now, market share is bound to go down,” Pawan Goenka, president of its automotive and farm equipment sectors, said on Thursday.

The flagship company of the $15.9 billion Mahindra Group builds every other SUV sold in India but is losing market share in the segment, which fell to 48 percent in 2012/13 from 56 percent a year earlier.

The company also plans to launch a mix of new products to turnaround and grow its tractor business, Goenka said.

Mahindra’s passenger vehicle sales rose an annual 19 percent during the quarter, while domestic tractor sales fell 5 percent over the same period, the company had said earlier. (Reporting by; Swati Pandey; Editing by Anand Basu)

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