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Kraft in waiting game as Cadbury deadline nears

Fri Nov 6, 2009 7:37pm IST
 
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* Kraft holds formal bid until last few days

* Expected to reiterate conditions of indicative offer

* Modest sweetener expected later in process

By Victoria Howley and David Jones

LONDON, Nov 6 (Reuters) - Kraft Foods (KFT.N: Quote, Profile, Research) is persisting in its waiting game as a deadline for its acquisition of British confectioner Cadbury (CBRY.L: Quote, Profile, Research) nears, and many see a formal bid coming in close to its tight first offer.

The North American food group is likely to keep the same terms as its informal offer, which values Cadbury at 10.2 billion pounds ($16.9 billion), sources familiar with the matter have said, before sweetening its bid later.

"We anticipate the bid coming on Monday to kick off the formal takeover process," said one analyst, speaking under the condition of anonymity.

Cadbury early in September rejected the cash-and-share bid, worth 745 pence per share at the time, and at 723 pence at current values. At 762 pence on Friday, markets show they are not expecting a massive extra pay-out from Kraft, led by its determined chief executive, Irene Rosenfeld.  Continued...

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