LOS ANGELES, April 24 Panera Bread Co
on Monday said it would add more than 10,000 new delivery jobs
by the end of the year, as it expands the service to as much as
40 percent of its restaurants.
The bakery-cafe chain, which has agreed to be purchased by
JAB Holdings in a deal valued at about $7.5 billion including
debt, at the end of 2016 offered delivery at 15 percent of its
The expansion comes as U.S. restaurant chains fight to woo
more customers amid a tough traffic slump and intense
Delivery adds about $5,000 to weekly sales at each cafe, a
boost of around 10 percent, Panera President Blaine Hurst told
"We're selling more food," said Hurst, who added that about
80 percent those new sales are from new customers or existing
customers who are increasing the frequency of their purchases.
While McDonald's USA, Jack in the Box Inc,
P.F. Chang's China Bistro Inc and other chains depend on
partners like UberEats, DoorDash Inc, Seamless and GrubHub Inc
to provide delivery, Panera is running the business in
Hurst said 75 percent of the new jobs will go to drivers,
who use their own cars. The remaining positions will be in food
preparation, he said.
Delivery companies, many of which own the data they collect
about consumers who order food through their sites, make money
by charging restaurant partners a commission of 10 percent to 30
percent. Some also add separate delivery fees for diners.
Panera introduced delivery in early 2015. Delivery is
integrated with the company's digital and mobile services and
linked to its MyPanera loyalty program, which allows its 25
million members to save their favorite menu items, earn and
track rewards, and receive personalized offers.
Panera said cafes will generally deliver between the hours
of 11 a.m. and 8 p.m., often for a $3 delivery fee.
Panera also is introducing a new order tracking system from
Bringg that sends users a picture of their driver, provides
delivery status updates and notifications when orders have
(Reporting by Lisa Baertlein in Los Angeles; Editing by Chris