A guide to gold investment

By iTrust Financial Advisors (www.iTrust.in)

You can feel it, touch it, wear it, admire it … but are you familiar with what makes Gold so special and different. This festive season we want to share with you a quick primer on gold.

Gold has captured the imagination of royalty, investors and households for 1000s of years. And, if you are in the market to buy some gold this holiday season, its even more important that you spend the next two minutes reading this simple guide.

(For a video click here)

Important Characteristics of gold

1. Precious Metal because of Limited Supply: Its obvious, gold is a precious metal, known for its "glittering" qualities. What is less known is that its precious not only because of its superficial quality, but also its scarce nature gives it a lot of intrinsic worth as well.

There are only limited amounts of know reserves of gold in the world, and this is one of the things that drives its price.