BERLIN, April 25 German sportswear firm Puma
reported strong first quarter sales growth in the
Americas and Europe on Tuesday, driven by demand for sneakers
like suede shoes designed by singer Rihanna.
Puma, which had already released preliminary figures earlier
this month as it lifted its profit and sales guidance for 2017,
said sales rose a currency-adjusted 17 percent in the Americas
and 15.9 percent in Europe, Middle East and Africa.
Like German rival Adidas, Puma has been enjoying
a revival in the U.S. market, helped by a shift towards retro
styles and away from basketball shoes which has hurt Under
Armour and dampened Nike's success.
(Reporting by Emma Thomasson; Editing by Christoph Steitz)