UPDATE 3-Football fever gives Adidas confidence for 2010

* Q3 net income down 30 pct at 213 mln vs 208 mln poll avg

* Q3 sales down 6.3 pct at 2.89 bln eur vs 2.94 bln in poll

* Gives more detailed 2009 outlook, aims for Q4 profit

* Cautiously optimistic for 2010

* Shares rise 3.3 pct, among top gainers in DAX index

(Recasts, adds CEO, CFO comments and detail)

By Eva Kuehnen

FRANKFURT, Nov 4 (Reuters) - Adidas AG (ADSG.DE: Quote, Profile, Research), the world's second-largest sports goods maker, is confident on consumer demand heading into the Christmas season and ahead of next year's soccer World Cup, after posting an in-line third quarter.

"I strongly believe the worst is over," Chief Executive Herbert Hainer said on a conference call on Wednesday.