UPDATE 1-Budweiser renews sponsorship of Britain's Man Utd.

Tue Oct 7, 2008 4:44pm IST
 
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(Updates from brief, adds dateline and details)

NEW YORK, Oct 7 (Reuters) - Anheuser-Busch Companies Inc BUD.N said on Tuesday its flagship brand, Budweiser, is extending its sponsorship of soccer club Manchester United through the 2009/2010 season.

Specific financial terms of the sponsorship agreement were not disclosed.

Budweiser has supported Britain's Manchester United since 2002. The club, which has a worldwide fan base of over 300 million, is currently defending its English Premier League and Champions League titles.

The sponsorship agreement grants Budweiser rights to use the Manchester United marks and player images in advertising, point-of-sale materials and packaging in key markets in Europe, Asia, Africa, North America and South America.

Anheuser-Busch, the maker of Budweiser and Michelob beer, is being acquired for $52 billion by Belgium's InBev (INTB.BR: Quote, Profile, Research), the maker of Stella Artois and Beck's. (Reporting by Euan Rocha; Editing by Steve Orlofsky)

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