UPDATE 1-Samsung Elec launches new phone, keeps 2009 target

* Launches "Jet" model with touch, AM-OLED screen

* Samsung exec confident about 20 pct mkt share target

* Says 30-35 pct of its 2009 models will have touch screen (Adds details)

SEOUL, June 15 (Reuters) - Samsung Electronics (005930.KS: Quote, Profile, Research), the world's second-biggest maker of mobile phones, launched a new touch-screen model on Monday while expressing confidence it would expand its global market share despite the downturn.

"We are very confident that we will continuously increase our market share not only in advanced countries...but also in the emerging market," said Hong Won-pyo, executive vice president in charge of product strategy at Samsung's mobile communication division.

"Smartphones, touch phones and messaging phones -- those are three major areas that we are addressing. That's why we are growing in contrast to the economy."

His remarks were made at a recent press event and embargoed until Monday in Europe.

Referring to Samsung's intention to raise its global market share to 20 percent this year from its end-2008 figure of 18 percent, Hong said: "Personally, I'm still confident that we will reach our earlier objective."

As for 2010, Hong said while no target had been been determined he was confident Samsung would expand its share.