CORRECTED - Walt Disney museum to focus on man behind brand

(Corrects paragraph 2 to clarify that the foundation promotes study of Disney and does not issue scholarships)

* Opening set for Oct. 1 in San Francisco

* Disney's Academy Awards among exhibits

By Michelle Nichols

NEW YORK, June 17 (Reuters) - Walt Disney is a global brand with film studios and theme parks bearing his name, but now his family are unveiling a museum to tell the story of the animation pioneer they say has been lost behind the trademark.

The Walt Disney Family Foundation, a nonprofit organization established in 1995 to promote education and the study of Disney, will open the Walt Disney Family Museum on Oct. 1 in San Francisco.

"My father's name is probably one of the most well-known names around the world, but as the 'brand' or trademark has spread, for many, the man has become lost," Disney's daughter and museum founder, Diane Disney Miller, said in a statement.

The museum will trace Disney's life from his birth in Chicago and childhood in Missouri to his move to California in 1920s, where he married and his animation career took off with the creation of the "Mickey Mouse" character.

Among the exhibits on display will be early animation drawings, film clips, scripts, cameras and many of Disney's numerous Academy Awards, including an honorary Oscar in 1939 for his first feature length animation film "Snow White and the Seven Dwarfs."