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Fox looks to music, dance and laughs for TV lineup

Mon May 18, 2009 10:59pm IST
 
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* Rolls out four comedies, two dramas for prime-time

* Puts "So You Think You Can Dance" on fall schedule

By Paul Thomasch

NEW YORK, May 18 (Reuters) - Fox Broadcasting took the wraps off a new prime-time TV lineup on Monday that banks on laughs from several new comedies, including the musical series "Glee," to reinforce a schedule that has been tops with young audiences for five years running.

Fox will preview "Glee" this week, before the hour-long comedy that follows a down-and-out high school musical club begins its regular Wednesday night run this fall.

Fox, owned by News Corp (NWSA.O: Quote, Profile, Research), is the first broadcast network to unveil its 2009-10 schedule. ABC, NBC and CBS will soon follow before TV executives get down to the business of negotiating billions of dollars of advertising sales.

Given the economy and generally weak ratings for prime- time, ad sales are likely to be down during this year's upfront market, so named because its occurs before the TV season actually begins. Last year, the broadcast networks brought in about $9.2 billion during the upfront period.

Fox finds itself in better shape than most of its rivals, however, because of its popularity with 18-49 year-old viewers. That can largely be attributed to the long-running success of "American Idol," as well as hit dramas such as "24" and "House."

Fox Entertainment President Kevin Reilly said the network believed it could be "selective with pilots" due to its relative strength among younger viewers -- the most popular set with advertisers.  Continued...

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