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MUMBAI, March 26 European and world club
champions Manchester United have sent a shirt sponsorship
proposal to the Indian conglomerate Tata Group.
United's four-year, $100 million contract with American
International Group (AIG.N> runs until May 2010 but the
insurance giant said in January it would not be renewing the
The English Premier League champions sent a shirt
sponsorship proposal to another Indian company, the Sahara
Group, in January and local media reported on Thursday that
United had also approached the Tata Group.
"It's reasonably right," a brand consultant of the Tata
Group told Reuters of the reports.
"There are various sponsorship options, one for the team
shirt. This has been going on for some time but nothing has been
The Tata Group has interests spanning steel, cars,
information technology, communication, power, tea and hotels.
Tata Consultancy Services, the software arm of the group, is
one of the sponsors of the Ferrari Formula One team.
Last month the chief executive of Malaysian budget airline
AirAsia (AIRA.KL) also said his company was pondering whether to
become United's new shirt sponsor.
Saudi Telecom and British insurer Prudential have also been
linked as potential backers of United, who rely on sponsorship
for around a third of their revenue.
(Reporting by Sanjay Rajan; Editing by Tony Jimenez. To
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