Sony keeps PS3 price cut deliberaton close to vest
* Sony says in no hurry to cut PS3 prices for now
* But working toward "more attractive retail pricing"
By Franklin Paul
LOS ANGELES, June 4 (Reuters) - Sony Corp (6758.T: Quote, Profile, Research) is in no hurry to cut prices on its PlayStation games console, top executives said, even though many industry experts and other executives consider it a foregone conclusion.
Some analysts thought Sony might announce a price cut at the E3 video game convention that wraps up Thursday. Others predict the cut would come in September, ahead of the winter holidays.
Such a move would boost Sony's console sales, lift demand for gaming software and increase foot traffic to retailers, experts say.
And with a big portion of holiday season sales at stake, rivals Microsoft Corp (MSFT.O: Quote, Profile, Research) and Nintendo Co Ltd (7974.OS: Quote, Profile, Research) might follow suit, or perhaps offer promotions that bundle in free games or accessories.
Jack Tretton, chief executive of Sony Computer Entertainment of America, said in an interview that as of now, the company planned no price cut. Continued...
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