Google says to help green technologies amass scale

By Nichola Groom

INDIAN WELLS, Calif. (Reuters) - Google Inc is prepared to invest hundreds of millions of dollars in big commercial alternative-energy projects that traditionally have had trouble getting financing, the executive in charge of its green-energy push said on Wednesday.

The Internet search giant, which has said it will invest in researching green technologies and renewable-energy companies, is eager to help promising technologies amass scale to help drive the cost of alternative energy below the cost of coal.

"There are a lot of technologies that get to the pilot scale and look promising, but the first few large commercial projects deploying those technologies, financing those can be extremely difficult," Dan Reicher said in an interview at the Clean-tech Investor Summit in Indian Wells, California.

"Often the usual equity and debt players will say come back to us when you've demonstrated this at scale," said Reicher, director of climate and energy initiatives for Google's philanthropic arm, Google.org.

The stage between successfully developing a new technology and amassing scale is often referred in the industry as the "Valley of Death," Reicher said.

Venture capital firms typically pour tens of millions into developing new technologies, Reicher said. But that's not nearly enough to build a utility-scale solar thermal plant, for instance, and that's where Google thinks it can be helpful, he added.

"When you get to building a commercial-scale project in the energy world, you can be looking easily at hundreds of millions or even across the billion dollar threshold," Reicher said. "Over years we'll be looking at hundreds of millions of dollars. So we're very mindful of the Valley of Death."

In addition to considering project finance, Google has already committed $20 million to funding start-up firms researching solar-thermal and high-altitude wind power.