(Refiles to fix Internet link)
BANGKOK, June 22 A child casually approaches an
office worker on a cigarette break. "Can I get a light?" asks
the boy. "Don't you want to live and play?" comes the shocked
The scene is part of a Thai anti-smoking ad that has gone
viral since hitting the Internet last week, jolting some of
Thailand's 13 million smokers to think about kicking the habit.
"You worry about me. But why not about yourself?" says a
brochure handed out by the kids at the end of each exchange.
The ad uses children to 'trick' unsuspecting smokers in the
streets of Bangkok into telling them how bad smoking is, and may
prove more effective than shock campaigns used in the West or
the cigarette packets sold in Thailand that come with gruesome
images of advanced mouth, lung and throat cancer.
'Smoking Kid', created by Ogilvy Asia, has seen over 580,000
hits since it was posted on video-sharing website YouTube last
The national "quit smoking" hot line has had a 40 percent
rise in calls since it went up.
(Writing by Amy Sawitta Lefevre; Editing by Alan Raybould and