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Michael Jackson's music had impact around the globe

Sat Jul 4, 2009 9:01am IST
 
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NEW YORK (Billboard) - Michael Jackson went from being Gary, Ind.'s most talented kid to one of the most recognizable human beings on the planet. While his worldwide album sales were astounding, that wasn't the sole reason for his fame. His ascendancy went far beyond the cash register -- he inspired dance moves, dictated fashion trends and raised awareness for social causes around the globe.

Following is a roundup of international reaction to the pop star's death and recollections of him.

BRAZIL

Less than a day after Michael Jackson's death, the mayor of Rio de Janeiro, Brazil, announced that the city would erect a statue of the singer in Dona Marta, a favela that was once notorious for drug dealing and is now a model for social development. The change was spurred partly by Jackson's 1996 visit to film the video for "They Don't Care About Us."

Jackson shot two videos for "They Don't Care About Us," the fourth single from "HIStory: Past, Present and Future, Book I": one in a prison and another in Dona Marta and Salvador da Bahia, a colonial Brazilian city known for its Afro-Brazilian culture and music.

When Jackson came to Brazil to shoot the video, directed by Spike Lee, Rio's local government became concerned that the singer would show the world an unflattering picture of poverty. At the time, Brazilians, like people the world over, saw Jackson as an idol. He'd been to the country twice before, once with the Jackson 5 in the '70s and again in 1993, when he played two concerts in Sao Paulo to 100,000 people each night.

At the time, the concert promoter Dodi Sirena recalls a "sensitive" artist who asked for an amusement park to be reserved for his use, then invited children from the poorest public schools. "He displayed great concern for everything in the country, with poverty, with street children," Sirena says.

In that context, Jackson's choice of locale for his video made sense. "The video is about the people no one cares about," says Claudia Silva, press liaison for Rio's office of tourism.

When Jackson shot the video in Rio, Silva was a journalist for the daily newspaper O Globo. Lee and his staff had banned journalists from the shoot because Dona Marta drug dealers didn't want the attention, but Silva found a family that let her spend the night at their home and saw the favela residents washing the streets to prepare for Jackson's arrival. "The people were so proud," Silva says. "That was the best thing for me. People got up early to clean the area, they prepared for him, they took out the trash."  Continued...

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