Sony's PlayStation 4 sales top 50 million units worldwide
TOKYO Sony Corp said on Wednesday sales of its PlayStation 4 video game console had exceeded 50 million units as of December 6 helped by strong demand during the year-end holiday season.
SAN FRANCISCO Twitter Inc took a significant step Thursday towards broaden its advertising business by offering mobile ads urging people to install apps on its social network as well as through MoPub, the mobile-advertising network it acquired last year.
As the mobile app economy grows, app developers have been willing to pay increasing amounts to advertise on major sites like Facebook to boost their app downloads.
Twitter said Thursday it could reach 1 billion unique mobile devices through its MoPub network, which places ads inside of hundreds of apps. Twitter, which acquired MoPub last year for roughly $350 million, reaches a more limited audience of 240 million users through its own Twitter.com Web site and mobile apps.
Twitter said it would allow developers to target their so-called app-install ads on Twitter, based on user interests. For example, a game publisher could promote its mobile games to Twitter users who have been identified as gamers.
Facebook Inc Chief Executive Mark Zuckerberg has in the past repeatedly identified app-install ads as a significant source of revenue for the world's No. 1 social network, although Facebook has never disclosed the precise amount in its financial results.
(Reporting by Gerry Shih; Editing by Bernadette Baum)
TOKYO Japan's Sony Corp will release as many as six smartphone games in the next financial year, hoping that its own gaming franchises can replicate the success of console rival Nintendo Co's Pokemon GO.
Turner Broadcasting System Inc will create more video content for mobile app Snapchat and collaborate with the social media company on advertising, Turner said on Wednesday, as they expand a partnership to broaden their reach among millennials.