June 5, 2014 / 3:03 PM / 3 years ago

Twitter acquires mobile advertising startup Namo Media

1 Min Read

The Twitter logo is seen at the company's headquarters in San Francisco, California October 4, 2013.Robert Galbraith/Files

SAN FRANCISCO (Reuters) - Twitter Inc (TWTR.N) said Wednesday it will acquire Namo Media, a technology firm specializing in "native advertising" for mobile devices.

Terms of the deal were not disclosed, but Namo Media said in a blog post that its technology would be rolled into MoPub, the ad serving platform that Twitter purchased last year for more than $300 million.

The combined platform would improve the social media power's ability to deliver "native ads" - promotional material that blends into mobile apps and mobile websites.

"We share a vision for how native advertising can improve the state of mobile app monetization for marketers, app publishers, and users," Kevin Weil, Twitter vice president of product, said in a blog post.

Venture capital firms that backed Namo Media included Google Ventures, Andreessen Horowitz and Betaworks.

Reporting by Gerry Shih; Editing by Jonathan Oatis

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