Omnicom Group Inc's media services division signed a deal worth $230 million with Twitter Inc that will integrate Omnicom's automated ad buying unit Accuen with Twitter's mobile ad exchange MoPub.
The two-year deal will lock in ad rates and inventory access for Omnicom agencies and will also give Omnicom a "first look" at new ad units and opportunities being developed by the microblogging site.
Wall Street Journal reported the deal first. (link.reuters.com/xyj69v)
"This is the first holding company agreement we've done on the mobile ad exchange side," Adam Bain, Twitter's president of global revenue, told the newspaper.
Twitter confirmed the deal but declined to comment further.
(Reporting by Sruthi Ramakrishnan in Bangalore; Editing by Sriraj Kalluvila)
Trending On Reuters
India has signed a pact with Boeing Co for purchasing four maritime spy planes at an estimated $1 billion, defence and industry sources said, aiming to bolster the navy as it tries to check China's presence in the Indian Ocean. Full Article