(Reuters) - Dish Network Corp, the No. 2 U.S. satellite television provider, on Monday offered to buy wireless service provider Sprint Nextel Corp for $25.5 billion in cash and stock, a move that could inspire other telecommunications or video companies to consider their own prospects of combining.
Dish's offer could trump a proposal in October by Japanese wireless operator SoftBank Corp to buy 70 percent of Sprint for $20.1 billion.
Unlike SoftBank, which is only proposing an investment in Sprint, Dish is promising to bring customers technical benefits - the ability to watch video anywhere, anytime through a combination of its satellite service with Sprint's wireless network.
Dish's surprise, unsolicited bid is the latest twist in a wave of consolidation in the U.S. wireless industry, where carriers are frantically trying to combine to build more powerful networks and compete with market leaders Verizon Wireless and AT&T Inc.
It is the boldest step yet by Dish Chairman Charlie Ergen, who has spent billions of dollars on wireless spectrum in the last few years and made a counteroffer to a bid by Sprint for Clearwire Corp, a spectrum-rich wireless company majority-owned by Sprint.
Sprint shares soared as much as 17.8 percent on Monday to a nearly four-and-a-half-year high and slightly topped the value of the Dish bid.
BTIG analyst Walter Piecyk said Dish's move could trigger other deals. "Everything should be on the table when you have a major movement like this when a major player in one part of the business is buying a major player in another part of the business as a combined entity," said Piecyk.
"If you are a competitor and you don't make a move, it's a lost opportunity," Piecyk said, referring to other telecommunications and video companies that offer some - but not all - of what a combined Dish and Sprint would offer.
Other analysts agreed that the combination of Dish and Sprint could change the wireless market.
"The idea that Dish can take this huge spectrum holding and pretty quickly put it to use as a mobile services product really adds a new competitor element to the landscape," said Bill Menezes, principal research analyst at Gartner.
Dish's bid comprises $4.76 in cash and 0.05953 share of Dish stock for each Sprint share. The offer, which works out to $7 per share, represents a premium of roughly 12 percent to Sprint's close on Friday.
"This is the culmination of a lot of years of work. Whether it be the purchase of spectrum, entering auctions, the acquisition of Sling Media, all those things come together now with the merger with Sprint," Ergen said on a conference call with analysts and reporters.
Sprint said it would evaluate the proposal but declined further comment. Some Sprint shareholders welcomed the Dish offer.
"It does appear it offers more value than SoftBank's agreement," said Roy Behren, an investment manager at Westchester Capital, a merger arbitrage investor. "We'd be in favor of any transaction that offers superior value."
Behren's firm held 14 million Sprint shares at the end of 2012, according to the latest publicly available information.
Another investment manager at a top-25 Sprint shareholder also reacted positively to Ergen's offer for the company.
"It makes very good sense because he brings more to the table on a bunch of different levels than SoftBank does," said the investment manager, who asked not to be named in the absence of approval to speak to the media.
"I'd vote for the Dish deal. It's more value," said the manager, who sees a combined Dish and Sprint being in a better position to compete, even though they would be more high leveraged than a Sprint that is 70 percent-owned by SoftBank.
Some analysts said the Dish offer could lead to a bidding war with SoftBank, even though an improved bid could be pricey because of a recent decline in the value of the Japanese yen.
While apples-to-apples comparisons are difficult because SoftBank is offering to buy only part of Sprint, analysts said the fact that the yen is 20 percent weaker now than last October would be a complicating factor.
Dish said its offer was 13 percent greater than SoftBank's, based on share prices and exchange rates as of last Friday. It was not immediately clear precisely how the offers compared, though, given that SoftBank's offer has multiple steps and is for part, not all, of Sprint.
Dish's offer would leave Sprint shareholders with 32 percent ownership of the combined company. Under the SoftBank deal they would own 30 percent of Sprint.
SoftBank could not immediately be reached for comment on Dish's bid. SoftBank Chief Executive Masayoshi Son is known to be as fierce a competitor as Ergen, and analysts eagerly awaited his response to the Dish offer.
Dish shares fell 2.3 percent to finish trading on Monday at $36.77, while Sprint's rose 13.5 percent, or 84 cents, to end trading at $7.06, after rising as high as $7.33 earlier in the session.
A combined Dish and Sprint would have 63.1 million retail subscribers and $50 billion in annual revenue, Dish said in a regulatory filing.
The play for Sprint came together in the last few months as Dish started to think about alternatives to gain even more spectrum, according to a source familiar with the matter.
As much as Dish wants a wireless partner, analysts said, Sprint also needs a deal to compete more effectively.
"There is a realization among the smaller players in the U.S. market that they need to merge or partner to compete against Verizon and AT&T, which are both so strong commercially and in terms of network quality," said Kester Mann, telecoms analyst at consultancy CCS Insight.
Barclays is serving as financial adviser to Dish, which said it intended to fund the bid with $8.2 billion in cash from its balance sheet as well as debt financing. Earlier this month, Dish priced a debt offering of $2.3 billion, more than double what was planned.
In its letter to Sprint's board, Dish said it had received a "highly confident letter" from Barclays with regard to its financing, which suggests Dish would have little difficulty raising the funds it needs. Dish said it would have to raise about $9.3 billion total in new funding, though its structure has not yet been set.
Analysts said they considered the offer a good strategic move on Dish's part, albeit a potentially expensive one.
"Forget the execution, next move is there a bidding war for Sprint and how big does it go and how expensive does it get? Dish has synergies SoftBank does not (have)," said Vijay Jayant, an analyst at ISI Group.
Additional reporting by Sruthi Ramakrishnan and Sayantani Ghosh in Bangalore, Leila Abboud in Paris, Mari Saito in Tokyo and Soyoung Kim, Jennifer Saba and Nicola Leske in New York; Writing by Ben Berkowitz; Editing by Roshni Menon and Jeffrey Benkoe