* Critics claim excessive government intervention
* Food policy expert says measure backed by science
By Jonathan Allen
NEW YORK, July 24 New York Mayor Michael
Bloomberg's proposed ban on large sodas is expected to pass in
September, but that didn't deter hundreds who showed up on
Tuesday either to praise the measure as a way to battle obesity
or oppose it as pointless and unfair.
The proposal before the city Board of Health, the first of
its kind in the nation, would limit servings of sugary drinks to
16 ounces (473 ml) at most restaurants, theaters, delis, vending
carts and stadium concessions.
With the Board of Health filled with Bloomberg appointees,
the proposal is expected to pass when it is put to a vote on
Many opponents view the measure as unwelcome government
intervention -- a further incursion of Bloomberg's "nanny state"
-- while supporters call it crucial to fighting obesity.
Tuesday's hearing drew hundreds of participants, from public
health officials to local politicians and a dentist who reminded
the audience that sugary drinks cause cavities.
Opponents such as Melissa Mark-Viverito, a City Council
member who represents low-income neighborhoods in East Harlem
and the Bronx, said the proposal would unfairly harm small and
mid-sized restaurants that sell drinks in large containers.
Critics also say the law would punish lower-income people
who rely on the cheaper fare of fast-food restaurants.
"After speaking face to face with restaurant owners, I'm
convinced that this ban will have an adverse economic impact on
our community's small businesses and could result in job
losses," Mark-Viverito said.
"We need to get to the root of the problem, which goes much
deeper than the size of a cup of soda," she said, calling upon
the city to expand and renovate parks and playgrounds to give
residents more opportunities to exercise.
The ban would not apply to convenience, grocery or drug
stores, which mostly sell beverages in bottles and cans, and it
would exclude diet and dairy-based coffee drinks.
'INSULT,' COKE SAYS
Coca-Cola Co has called the Bloomberg proposal an insult to
New Yorkers, and the American Beverage Association, which
represents that company as well as PepsiCo Inc and other soda
makers, is fighting the measure.
"We believe it is misguided, unscientific, arbitrary and, if
adopted, unlawful," said Jim McGreevy of the American Beverage
Association at the hearing.
He said Americans are drinking less full-calorie sweetened
drinks, yet obesity continues to rise.
Speaking in favor was Kelly Brownell, director of the Rudd
Center for Food Policy and Obesity at Yale University, who said
sodas are the greatest source of added sugar in typical
American diets and have no nutritional value.
"If people are served larger portions, they generally
consume more," he said. "This to me is a bold and constructive
policy completely supported by scientific evidence."
City officials cite statistics showing 58 percent of New
York City adults and nearly 40 percent of public school students
are obese or overweight.
During Bloomberg's three terms in office, the city has
banned smoking in bars, restaurants and public places, banned
artificial trans fats in restaurant food and required calorie
counts to be posted at fast-food outlets. Bloomberg also has led
a campaign to cut salt in restaurant meals and packaged food.
Opponents accuse the mayor of trying to run a "nanny state."
An advocacy group backed by the food and restaurant industries
took out a full-page ad recently in The New York Times,
depicting Bloomberg as a nanny in a purple dress.
If the measure is approved, the regulations would take
effect in March.