May 9 (Reuters) - British bookmaker William Hill Plc , which in March named a new chief executive and finance head, on Tuesday reported a 16 percent rise in online net revenue for the 17 weeks to April 25 after product and interface improvements drew more customers.
Group total net revenue was up 9 percent, with the strongest increase coming from Australia.
Retail and U.S. total net revenue grew by 1 percent and 19 percent respectively, William Hill said.
"Overall, we are in line with market expectations for 2017," the bookmaker said. (Reporting by Rahul B in Bengaluru; editing by Jason Neely)