| TOKYO, June 28
TOKYO, June 28 (Reuters Life!) - Women around the world feel
stressed and pressed for time, but women in emerging markets are
more stressed than their sisters in developed nations -- and
Indian women say they are the most stressed of all, according to
a survey published on Tuesday.
But while women in emerging markets may be under more
pressure, they are also far more hopeful, with most seeing more
financial stability and better chances for education for their
daughters, according to the survey of 21 developed and emerging
nations by global information and analytics firm Nielsen.
An overwhelming 87 percent of Indian women said they felt
stressed most of the time, and 82 percent had no time to relax.
Despite being stressed, though, Indian women were also the
most likely to spend any extra cash they might happen to have on
themselves over the next five years.
Nearly all, 96 percent, anticpated buying clothes, while 77
percent said they would splash out on health and beauty products
and 44 percent on home electronics.
"Women across the globe are achieving higher levels of
education, joining the workforce in greater numbers and
contributing more to the household income," said Susan Whiting,
vice chair at Nielsen, in a statement.
"Women tell Nielsen they feel empowered to reach their goals
and get what they want, but at the same time, this level of
empowerment results in added stress."
Mexican women came in second in terms of stress and lack of
time, with 74 percent, followed by Russia with 69 percent, which
the survey blamed partly on the intense pace of social change,
with what took half a century to evolve in developed countries
compressed into five for their emerging cousins.
The highest stress levels in developed countries were Spain
with 66 percent and France with 65 percent. Some 53 percent of
U.S. women said they were stressed.
MORE STRESS, BUT MORE HOPE
Women in general felt they had more opportunities than their
mothers no matter where they were living.
But women in emerging markets believed their daughters will
have more chances than they did, while those in developed
nations said their girls will only have the same opportunites,
In emerging markets, 80 percent of women surveyed believe
their daughters will have greater financial stability and 83
percent believe they will have more educational opportunity.
Only 40 percent of women in developed nations saw their
daughters having more financial stability, and only 54 percent
forecast more educational chances.
"The difference in perceptions is ... reflective of the
belief that women in developed countries have achieved a certain
level of attainment and success," said Whiting.
"While women in emerging markets see tremendous growth in
the opportunities for their daughters, a plateau of hope is
evident in developed countries."
The most optimistic women were in Turkey, an overwhelming 92
percent of whom thought their daughters would have more
opportunities than they did, followed by 89 percent of Nigerians
Only half of U.S. women thought the same.
No matter where they were, though, women were more keyed
into social networking than men, talking 28 percent more and
texting 14 percent more every month. They also visited more
Internet community sites.
More than half of women in both developed and emerging
nations said that computers, mobile phones and smart phones had
changed their lives for the better.
"To connect with women, strategies should be social and
relevant," said Whiting, noting that social networking meant
women followed brands more than men.
"Women are much more likely to engage with media that
seamlessly integrates into and improves their day-to-day lives."
The survey was conducted from February to April and covered
nearly 6,500 women in Turkey, Russia, South Africa, Nigeria,
China, Thailand, India, Malaysia, Mexico, Brazil, the United
States, Canada, the United Kingdom, Italy, France, Germany,
Spain, Sweden, Japan, Australia and South Korea.
(Reporting by Elaine Lies; Editing by Sugita Katyal)