February 3, 2014 / 10:25 PM / 4 years ago

Yum says no China national sales impact from bird flu

LOS ANGELES, Feb 3 (Reuters) - KFC parent Yum Brands Inc on Monday said the return of bird flu in China has not hurt national sales in its No. 1 market.

Yum has been working to meaningfully boost its KFC business in China, where sales at established KFC restaurants dropped last year due to a food safety scare and initial reports of a new bird flu strain affecting humans.

"We're not seeing any impact on national sales from bird flu in China," Yum spokesman Jonathan Blum told Reuters.

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