BERLIN, May 9 (Reuters) - Zalando, Europe's biggest pure online fashion retailer, saw first-quarter sales grow 23 percent, supported by a marketing campaign featuring U.S. actor James Franco aimed at attracting more male customers.
Zalando, which already reported preliminary results last month, said sales came in at 980 million euros ($1.07 billion), while adjusted earnings before interest and taxation (EBIT) was flat at 20.3 million, broadly in line with analysts forecasts.
Zalando said sales rose 17 percent in its core Germany, Austria and Switzerland region and 28 percent in its other, newer markets in Europe. It reiterated a forecast for 2017 sales growth of 20 to 25 percent and an EBIT margin of 5 to 6 percent.
$1 = 0.9156 euros Reporting by Emma Thomasson; Editing by Maria Sheahan