Profile: Steven Madden Ltd (SHOO.O)
25 Aug 2016
Steven Madden, Ltd., incorporated on November 10, 1998, and its subsidiaries design, source, market and sell name brand and private label footwear for women, men and children. The Company operates through five segments: Wholesale Footwear, Wholesale Accessories, Retail, First Cost and Licensing. The Company designs, sources, markets and sells name brand and private label handbags and accessories, and licenses some of its trademarks for use in connection with the manufacture, marketing and sale of various products of its licensees. Its products are sold through its retail stores and e-commerce Websites, as well as department stores, specialty stores, luxury retailers, value priced retailers, national chains, merchants and catalog retailers throughout the United States, Canada, Mexico and South Africa. In addition, the Company sells its products in Asia, Australia, Europe, India, the Middle East, South and Central America and New Zealand. It provides merchandising support to its department store customers, including in-store fixtures and signage, supervision of displays and merchandising of its various product lines. The Company's subsidiaries include Steven Madden Retail, Inc. and BA Brand Holdings LLC.
Wholesale Footwear Segment
The Company's Wholesale Footwear segment consists of designing, sourcing and marketing its Steve Madden brand to department stores, specialty stores, luxury retailers, value priced retailers, national chains, mass merchants, online retailers and catalog retailers throughout the United States. Steve Madden Women's offers footwear designed for customers primarily women aged between 16 and 35. Its brands include Madden Girl, Steve Madden Men's, Madden, Steven, Stevies and Steve Madden Kids, Betsey Johnson, Superga, FREEBIRD by Steve, Report, Mad Love, Dolce Vita, Brian Atwood, Blondo, international business and private label footwear business. Madden Girl designs, sources and sells a range of women's shoes under the Madden Girl brand for young women aged between 16 and 23 at department stores, mid-tier retailers and specialty stores. Steve Madden Men's designs, sources and markets a range of men's ages between 18 and 45 years old, under the Steve Madden brand. The Madden brand is a streetwear, which focuses on a range of footwear for the 13 to 21 year old fashion consumer. It designs, sources and markets women's fashion footwear under the Steven brand through department and footwear specialty stores throughout the United States, as well as in its retail stores. Steven products are designed for women ages between 25 and 45. Stevies and Steve Madden Kids brands are designed, sourced and marketed for young girls' ages between 6 and 12. Products branded under the Betsey Johnson shoe brand are distributed through department stores and online retailers.
The Company designs, sources and markets a collection of handcrafted, Goodyear welted boots under the FREEBIRD by Steven brand. It designs, manufactures, markets and sells its Report branded products to department stores, mid-tier department stores and independently-owned boutiques throughout the United States. The Dolce Vita brand is a women's footwear brand. Blondo products are sold to wholesale customers, including department stores and specialty boutiques in both the United States and Canada. The International division works through distribution arrangements for the marketing of its products in Asia, Australia, Europe, India, the Middle East, South and Central America and New Zealand. It design, source and market private label footwear for third-party brands, such as Material Girl and Candies.
Wholesale Accessories Segment
The Company's Wholesale Accessories segment designs, sources and markets name brands, including its Steve Madden, Steven by Steve Madden, Madden Girl, Betsey Johnson, Betseyville, Big Buddha, B Brian Atwood and Luv Betsey brands, and private label handbags and accessories to department stores, merchants, value priced retailers, online retailers and specialty stores throughout the United States, Canada and Mexico. In addition, it also sells cold weather accessories, scarves, wraps and other accessories under its Cejon and Steve Madden brand names and private labels to department stores and specialty stores.
The Company's Retail segment includes Steve Madden stores, which are located in shopping malls and in urban street locations across the United States, Canada, Mexico and South Africa. The Company owns and operates approximately 170 retail stores, including Steve Madden price stores, Steve Madden outlet stores, a Steven store, a Superga store and e-commerce Websites (Steve Madden, Superga, Betsey Johnson and Dolce Vita).
First Cost Segment
The Company's First Cost segment earns commissions for serving as a buying agent for footwear products under private labels for market merchandisers, shoe chains and other mid-tier retailers. Its First Cost segment earns commissions serving as a buying agent for the procurement of women's, men's and children's footwear for retailers, including Kohl's, K-Mart and Payless.
The Company's licensing segment licenses its Steve Madden and Steven by Steve Madden trademarks for use in connection with the manufacture, marketing and sale of sunglasses, eyewear, outerwear, bedding, hosiery and women's apparel, jewelry, watches and luggage. In addition, the Company licenses the Betsey Johnson and Betseyville trademarks for use in connection with the manufacture, marketing and sale of outerwear, hosiery, activewear, sleepwear, jewelry, watches, hair accessories, umbrellas, bedding, luggage and men's leather accessories.
The Company competes with Nine West, Jessica Simpson, Guess, Ugg and Aldo.
Steven Madden Ltd
5216 Barnett Ave
LONG ISLAND CITY NY 11104-1018