Profile: Steven Madden Ltd (SHOO.O)
2 Jul 2015
Steven Madden, Ltd., incorporated on November 10, 1998, designs, sources, markets and sells name brand and private label footwear for women, men and children. The Company designs, sources, markets and sells name brand and private label handbags and accessories and licenses some of its trademarks for use in connection with the manufacture, marketing and sale of various products of its licensees. Its products are marketed through its retail stores and e-commerce Websites, as well as department stores, specialty stores, luxury retailers, value priced retailers, national chains, merchants and catalog retailers throughout the United States, Canada, Mexico and South Africa. In addition, it markets its products in Asia, Australia, Europe, India, the Middle East, South and Central America and New Zealand. The Company offers a range of styles designed to establish or complement and capitalize on market trends. Its customers include Target, Macy's, DSW, Payless, Ross, Walmart, Nordstrom, Dillard's, TJ Maxx and Marshall's. It provides merchandising support to its department store customers, including in-store fixtures and signage, supervision of displays and merchandising of its various product lines. Sales of its products are also made through various catalogs, such as Bloomingdale's and Victoria's Secret. It operates under five segments, which include Wholesale Footwear, Wholesale Accessories, Retail, First Cost and Licensing. The Company’s subsidiaries include Steven Madden Retail, Inc. and BA Brand Holdings LLC, among others.
Wholesale Footwear Segment
The Company’s Wholesale Footwear segment consists of designing, sourcing and marketing its Steve Madden brand to department stores, specialty stores, luxury retailers, value priced retailers, national chains, mass merchants, online retailers and catalog retailers throughout the United States and Canada. Steve Madden Women's offers footwear designed for customers primarily women aged between 16 and 35. Its brands include Madden Girl, Steve Madden Men's, Madden, Steven, Stevies and Steve Madden Kids, Betsey Johnson, Superga, FREEBIRD by Steve, Report, Mad Love, Dolce Vita and Brian Atwood. Madden Girl designs, sources and markets a range of women's shoes under the Madden Girl brand for women aged between 13 and 20 sold at department stores, mid-tier retailers and specialty stores. Steve Madden Men's designs, sources and markets a range of men's aged between 18 and 45 years old, under the Steve Madden brand. The Madden brand is a streetwear focused range of footwear for the 13 to 21 year old consumer. It designs, sources and markets women's fashion footwear under the Steven brand through department and footwear specialty stores throughout the United States, as well as in its retail stores. Steven products are designed for women aged between 25 and 45. Stevies and Steve Madden Kids brands are designed, sourced and marketed for young girls aged between six and 12. The Company designs, sources and markets a collection of handcrafted, goodyear welted boots under the FREEBIRD by Steven brand. The Dolce Vita brand is a women's footwear brand. The Company markets and sells its products in Asia, Australia, Europe, India, the Middle East, South and Central America and New Zealand. It also designs, sources and markets footwear for third-party brands, such as Material Girl and Candies.
Wholesale Accessories Segment
The Company’s Wholesale Accessories segment designs, sources and markets name brands, including its Steve Madden, Steven by Steve Madden, Madden Girl, Betsey Johnson, Betseyville and Big Buddha brands, and private label handbags and accessories to department stores, merchants, value priced retailers, online retailers and specialty stores throughout the United States and Canada. In addition, it markets and sells cold weather accessories, scarves, wraps and other accessories under its Cejon and Steve Madden brand names and private labels to department stores and specialty stores.
The Company’s Retail segment includes Steve Madden stores located in shopping malls and in urban street locations across the United States, Canada, Mexico and South Africa. As of December 31, 2014, the Company owned and operated 160 retail stores, including 122 Steve Madden price stores, 32 Steve Madden outlet stores, one Steven store, one Superga store and four e-commerce Websites (Steve Madden, Superga, Betsey Johnson and Dolce Vita).
First Cost Segment
The Company’s First Cost segment earns commissions for serving as a buying agent for footwear products under private labels for market merchandisers, shoe chains and other mid-tier retailers. Its First Cost segment earns commissions serving as a buying agent for the procurement of women's, men's and children's footwear for retailers, including Kohl's, K-Mart and Sears.
The Company’s licensing segment licenses its Steve Madden and Steven by Steve Madden trademarks for use in connection with the manufacture, marketing and sale of sunglasses, eyewear, outerwear, bedding, hosiery and women's apparel, jewelry, watches and luggage. In addition, the Company licenses the Betsey Johnson and Betseyville trademarks for use in connection with the manufacture, marketing and sale of apparel, jewelry, swimwear, eyewear, watches, fragrances and outerwear.
The Company competes with Nine West, Jessica Simpson, Guess, Ugg and Aldo.
Steven Madden Ltd
5216 Barnett Ave
LONG ISLAND CITY NY 11104-1018