Profile: Steven Madden Ltd (SHOO.O)
26 May 2017
Steven Madden, Ltd., incorporated on November 10, 1998, and its subsidiaries design, source, market and sell name brand and private label footwear for women, men and children, and name brand and private label fashion handbags and accessories. The Company operates through five segments: Wholesale Footwear, Wholesale Accessories, Retail, First Cost and Licensing. The Company's products are sold through its retail stores and e-commerce Websites within the United States, Canada, Mexico and South Africa, as well as department stores, specialty stores, luxury retailers, value priced retailers, national chains, merchants and catalog retailers. It provides merchandising support to its department store customers, including in-store fixtures and signage, supervision of displays and merchandising of its various product lines.
Wholesale Footwear Segment
The Company's Wholesale Footwear segment consists of designing, sourcing and marketing its Steve Madden brand to department stores, specialty stores, luxury retailers, value priced retailers, national chains, mass merchants, online retailers and catalog retailers throughout the United States. Steve Madden Women's offers footwear designed for customers primarily women aged between 16 and 35. Its brands include Madden Girl, Steve Madden Men's, Madden, Steven, Stevies and Steve Madden Kids, Betsey Johnson, Superga, FREEBIRD by Steve, Report, Mad Love, Dolce Vita, Brian Atwood and Blondo. Madden Girl designs, sources and sells a range of women's shoes under the Madden Girl brand for young women aged between 16 and 23 at department stores, mid-tier retailers and specialty stores. Steve Madden Men's designs, sources and markets a range of men's footwear for ages between 18 and 45 years old, under the Steve Madden brand. The Madden brand is a collection of footwear designed to meet the needs of male consumer, ages 13 to 35 years old. It designs, sources and markets women's fashion footwear under the Steven brand through department and footwear specialty stores throughout the United States, as well as in its retail stores. Steven products are designed for women ages between 25 and 45. Stevies and Steve Madden Kids brands are designed, sourced and marketed for young girls' ages between 6 and 12. Products branded under the Betsey Johnson shoe brand are distributed through department stores and online retailers.
The Company designs, sources and markets a collection of handcrafted, Goodyear welted boots under the FREEBIRD by Steven brand. It designs, manufactures, markets and sells its Report branded products to department stores, mid-tier department stores and independently-owned boutiques throughout the United States. The Dolce Vita brand is a women's footwear brand. It designs, manufactures, markets and sells its Brian Atwood branded products primarily to department stores throughout the United States. Blondo products are sold to wholesale customers, including department stores and specialty boutiques in both the United States and Canada. Its International division, utilizing the brands, markets products to department stores, department stores, mid-tier department stores, specialty stores, luxury retailers, value priced retailers, national chains, mass merchants and catalog retailers throughout the United States, Canada, Mexico, certain European nations and Tunisia. In addition, the International division works through special distribution arrangements for the marketing and sales of its products in Asia, Australia, Europe (excluding the aforementioned nations), India, the Middle East, South and Central America and New Zealand. Its Private label business designs, sources and markets private label footwear primarily to mid-tier chains and mass market merchants. In addition, it designs, sources and markets footwear for third party brands, such as Material Girl and Candies.
Wholesale Accessories Segment
The Company's Wholesale Accessories segment designs, sources and markets name brands, including its Steve Madden, Steven by Steve Madden, Madden Girl, Betsey Johnson, Madden NYC, Betseyville, Big Buddha, B Brian Atwood and Luv Betsey brands, and private label handbags and accessories to department stores, merchants, value priced retailers, online retailers and specialty stores throughout the United States, Canada and Mexico, and its International distributor network. In addition, it also sells cold weather accessories, scarves, wraps and other accessories under its Cejon, Steve Madden, Betsey Johnson and Big Buddha brand names and private labels to department stores and specialty stores.
As of December 31, 2016, the Company owned and operated 189 retail stores, including 129 Steve Madden full price stores, 52 Steve Madden outlet stores, two Steven stores, one Superga store, one SHOO by Steve Madden store offering a range of the Company's brands and four e-commerce Websites (Steve Madden, Superga, Betsey Johnson and Dolce Vita). Steve Madden stores are located in shopping malls and in urban street locations across the United States, Canada, Mexico and South Africa.
First Cost Segment
The Company's First Cost segment serves as a buying agent for footwear products under private labels for market merchandisers, shoe chains and other mid-tier retailers. It also serves as a buying agent for the procurement of women's, men's and children's footwear for retailers, including Kohl's, K-Mart and Sears.
The Company's licensing segment licenses its Steve Madden, Steven by Steve Madden and Madden Girl trademarks for use in connection with the manufacture, marketing and sale of outerwear, hosiery, activewear, sleepwear, jewelry, watches, hair accessories, umbrellas, bedding, luggage and men's leather accessories. In addition, the Company licenses the Betsey Johnson trademark for use in connection with the manufacture, marketing and sale of women's and children's apparel, hosiery, swimwear, outerwear, sleepwear, activewear, jewelry, watches, bedding, luggage, stationary, umbrellas, and household goods. It also license the Dolce Vita trademark for use in connection with the manufacture, marketing and sale of women's apparel.
The Company competes with Nine West, Jessica Simpson, Guess, Ugg and Aldo.
Steven Madden Ltd
5216 Barnett Ave
LONG ISLAND CITY NY 11104-1018