Profile: SanDisk Corp (SNDK.O)
25 Jul 2014
SanDisk Corporation, incorporated on June 1, 1988, designs, develops and manufactures data storage solutions in a range of form factors using its flash memory, controller and firmware technologies. The Company’s solutions include removable cards, embedded products, universal serial bus (USB), drives, digital media players, wafers and components. Its removable cards are used in a range of consumer electronics devices, such as mobile phones, digital cameras, gaming devices and laptop computers. Its embedded flash products are used in mobile phones, tablets, ultrabooks, eReaders, global positioning system (GPS), devices, gaming systems, imaging devices and computing platforms. For computing platforms, it provides storage solutions known as solid-state drives (SSDs) that can be used in lieu of hard disk drives. In July 2014, the Company acquired Fusion-io, developer of flash-based PCIe hardware and software solutions that enhance application performance in enterprise and hyperscale datacenters.
The Company’s products are sold in a range of form factors, including Removable Cards, Embedded Products, USB Drives, Digital Media Players, Solid State Drives, and Wafers and Components. Its removable data storage solutions are available in a variety of consumer form factors. The Company’s ultra-small microSD removable cards are available in capacities up to 64 gigabytes and are designed for use in mobile phones. Its CF removable cards are available in capacities up to 128 gigabytes, with up to 100 megabyte per second write-speeds, and are for a range of consumer applications, including digital cameras. The Company’s professional products include the SanDisk Ultra, SanDisk Extreme and SanDisk Extreme PRO product lines. Its embedded products include its iNAND embedded flash product line, with capacities up to 64 gigabytes, which is designed for embedded storage for mobile phones, tablets, eReaders and other portable devices.
The Company’s Cruzer line of USB flash drives is used in the computing and consumer markets, and is available in capacities up to 64 gigabytes. Its Cruzer products provide the user with the ability to carry files and application software on a USB flash drive. The Company’s professional and enterprise lines of USB flash drives are marketed to the corporate user. The Company also offers a line of SanDisk Memory Vault products available in capacities up to 16 gigabytes, designed for long-term storage of photos, videos and other consumer content. Sansa is the Company’s line of flash-based digital media players for the digital audio and video player market. Many of its Sansa models offer a removable card slot for storage capacity expansion. Features within its Sansa line of products include frequency modulation (FM) radio, voice recording and support for a variety of audio and video download and subscription services. Sansa media players are available in capacities up to 16 gigabytes. It offers high-capacity SSDs targeted for the personal computing and server markets. Its Lightning line of enterprise SSDs with capacities up to 800 gigabytes are used in data storage systems. The Company also sells raw memory wafers and memory components to customers who repackage the memory under their own brands or embed the memory in other products.
The Company’s products are sold through the channels, such as original equipment manufacturers (OEM’s) and retail. OEMs bundle or embed the Company’s data storage solutions in a variety of products, including mobile phones, tablets, ultrabooks, notebooks, digital cameras, gaming devices, GPS devices, servers and other computing devices. It also sells its data storage solutions to OEMs that offer the Company’s products under their own brand name in retail channels. The Company sells directly to OEMs and through distributors. The Company sells its products directly or through distributors to consumer electronics stores, office superstores, photo retailers, mobile phone stores, mass merchants, catalog and mail order companies, e-commerce retailers, drug stores, supermarkets, convenience stores and kiosks in a variety of locations. Its sales activities are organized into four regional territories: Americas; Europe, Middle East and Africa (EMEA); Asia Pacific (APAC), and Japan.
The Company competes with Hynix, Kingston Technology Company, Inc., Lexar, PNY Technologies, Inc., Samsung, Sony, Transcend Information, Inc., Dexxxon Digital Storage, Inc., Verbatim Americas LLC, Intel, Micron, Toshiba, OCZ Technology Group, Inc, Fusion-io, Inc., STEC, Inc., Apple Inc., Coby Electronics Corporation, Digital Products International, Inc., Koninklijke Philips Electronics N.V. and Mach Speed Technologies, LLC.
951 SanDisk Drive
MILPITAS CA 95035