Profile: Dealertrack Technologies Inc (TRAK.OQ)

TRAK.OQ on NASDAQ Stock Exchange Global Select Market

29 May 2015
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Dealertrack Technologies, Inc. (Dealertrack), incorporated on August 10, 2001, provides Web-based software solutions and services. The Company provides solutions and services for segments of the automotive retail industry, including dealers, lenders, other equipment manufacturers (OEMs), third-party retailers, aftermarket providers and other service providers. Dealertrack operates the online credit application networks in the United States and Canada. The Company provides solution set for automotive retailers, including Dealer Management solutions, Sales and F&I solutions, Inventory solutions, Interactive solutions, Registration & Titling solutions, and Collateral Management solutions. On July 1, 2014, it completed the acquisition of substantially all of the assets of ASR Pro, Inc. (ASR Pro). ASR Pro is a provider of Web-based electronic multipoint-inspection and fixed operations services for automotive dealerships.

Dealer Management solutions

Dealer Management solutions provide franchised and independent dealers with a dealer management system (DMS). Dealertrack's DMS provides dealers with tools and real-time data access. The Software-as-a-Service (SaaS)-based system provides a platform that allows dealers to integrate and manage the functions of their store operations including: vehicle sales, portfolio management, showroom management, service department, general ledger, automated dispatching, parts inventory and invoicing, electronic repair order, service price guides, vehicle inventory, contact management, payroll, and personnel management. The product offerings in this solution include Dealertrack DMS for Franchised Dealers and Dealertrack DMS for Independent Dealers. In addition, Dealertrack’s DMS Opentrack platform allows dealers to integrate their Dealertrack DMS with certified third-party software used within the dealership. Its Opentrack platform embraces a range of certified third-party software providers, including providers of customer relationship management (CRM), Inventory, Desking, Menu, Multichannel Marketing and Service Applications.

Sales and F&I solutions

Sales and F&I solutions allow dealers to streamline the in-store and online sales and financing processes as they structure deals from a single integrated platform. Its product offerings in this solution include Dealertrack Credit Application Network, Credit Bureau Access Platform, BookOut, Dealertrack Compliance, Dealertrack eContracting, DealTransfer, CreditOnline, SalesMaker, Dealertrack eMenu, Dealertrack Aftermarket Network, AutoAccelerator CRM and Dealertrack Marketing Services. The Dealertrack Credit Application Network facilitates the online credit application process by enabling dealers to pull credit bureau data and transmit consumers’ credit application information to one or multiple lenders and obtain credit decisions. Credit Bureau Access Platform allows dealers and lenders to connect to the credit bureau providers to access credit reports. BookOut allows a dealer to look up used automobile values by year/make/model or vehicle identification number for use in the credit application process.

Dealertrack’s Compliance solution provides dealers with a method to sign, store and protect customer and financing activity at the dealership. The Company’s Dealertrack eContracting product allows dealers to obtain electronic signatures and transmit contracts and contract information electronically to lenders that participate in eContracting. DealTransfer permits dealers to transfer transaction information directly between select dealer management systems and its Dealertrack credit application network. CreditOnline allows visitors to a dealership’s Website to submit personal and confidential credit application data online, which the dealer can then access by logging onto the Dealertrack credit application network. SalesMaker is a desking system, which enables dealers to search hundreds of current lender programs in its database, and find the financing or lease program. Dealertrack eMenu allows dealers to present consumers with the range of insurance and other aftermarket product options they offer in a menu format. The Dealertrack Aftermarket Network provides real-time aftermarket contract rating and quote generation from participating providers of aftermarket products. AutoAccelerator is a CRM system encompassing automotive customer relationship management and prospect follow-up in one platform. Dealertrack Marketing Services offerings include a number of services and technology tools.

Inventory solutions

Dealertrack's Inventory solution offerings provide vehicle inventory management, merchandising and transportation solutions to help. Inventory solution product offerings in this solution include Dealertrack eCarList, Dealertrack AAX, Dealertrack MarketPlace, Dealertrack SmartChat, TrueTarget, TrueTarget Mobile, CentralDispatch, jTracker, MoveCars, TrueScore, and AutoInk and eBay Listing and Merchandising Tools. Dealertrack eCarList is an inventory management and distribution platform for the automotive retail market, enabling dealers to appraise, price and merchandise vehicle inventory online in real-time. The Dealertrack eCarList platform combines inventory management tools and services. Dealertrack AAX is an inventory optimization and analytics system. In January 2014, the Company launched a suite of inventory management tools called Inventory+, which integrates features of Dealertrack eCarList and Dealertrack AAX.

Dealertrack MarketPlace is a destination where dealers come together to buy and sell vehicles through the Dealertrack network. Dealertrack SmartChat is integrated with Dealertrack’s Inventory suite, the Web-enabled Dealertrack SmartChat allows dealers to send retail and wholesale data straight to a smartphone or mobile device. Dealertrack TrueTarget is an advanced vehicle analytics Web service that delivers real time vehicle-related data from industry sites, including AutoTrader,, eBay Motors, and Carfax. Dealertrack’s TrueTarget Mobile solution provides dealers with vehicle pricing, metrics and wholesale data. CentralDispatch is a Web-based automobile transport network that connects more than 6,000 automobile carriers in North America with dealers and other industry retailers to ship vehicles both nationally and internationally. jTracker is a Web-based CRM solution for managing automobile transportation projects and assignments for industry brokers. Dealertrack MoveCars is an online directory of vehicle shippers and automotive transportation companies and resources. Dealertrack TrueScore delivers a real-time snapshot of vehicle market demand, a dealership’s history, group needs and real transactional sales data.

Interactive solutions

Interactive solutions deliver digital marketing and Website offerings to assist dealers. Dealertrack’s Interactive solutions deliver digital marketing tools and solutions, such as desktop and mobile Website design, search engine optimization (SEO), search engine marketing (SEM), digital retailing, social media and reputation management tools. Interactive solution offerings include: Dealer Websites, Mobile Websites, Search-SEO and SEM, Social & Reputation Management and Digital Retailing. Digital Retailing-Dealertrack offers a number of tools that allow visitors to dealerships’ Websites to find their vehicle, review pricing and payment solutions, as well as obtain a trade-in offer, all in line with a dealership’s criteria, and capture finance leads for dealers. Dealertrack’s Digital Retailing tools include SmartFind, PaymentDriver, FinanceDriver and TradeDriver.

Registration & Titling solutions

Registration & Titling solutions include online motor vehicle registration and cross-state vehicle registration services. Dealertrack’s Registration & Titling solutions include Dealertrack OLRS and Dealertrack RegUSA. Dealertrack Online Registration System (OLRS) is a software-assisted service that provides a do-it-yourself version of department of motor vehicle processing for dealers. Dealertrack RegUSA is a way to handle cross-border vehicle transactions for all 50 states. RegUSA processes vehicle deals for all states, ensuring that the out-of-state registration and titling, including liens, are completed.

Collateral Management solutions

Collateral Management solutions include electronic lien and titling applications and services, title and collateral administration, as well as the Company’s digital contracting processing services. Dealertrack’s vehicle collateral management services manage over 36 million titles, storing approximately 18 million physical paper titles and another 18 million electronic titles. Dealertrack’s service offerings in this space include Dealertrack Electronic Lien & Title (ELT), Dealertrack Vehicle Title and Collateral Administration and Dealertrack eDocs. Its ELT platforms allow its customers to place, monitor and release liens on vehicles in their portfolio in certain ELT eligible states. Dealertrack’s Title and Collateral Administration is a title management solution that includes lien perfection monitoring, paper and electronic title management, imaging and storage of paper titles, and discrepancy identification. Its eDocs digital contract processing service receives paper-based contracts from dealers, digitizes the contracts and submits them electronically to the appropriate lender.

The Company competes with AppOne, CUDL, Finance Express, Open Dealer Exchange, RouteOne, BMW Financial Services and Volkswagen Credit, ADP, Auto/Mate, AutoSoft, Reynolds and Reynolds, eLEAD, First Look, Red Bumper AutoTrader, Assurant, PDP Group, AVRS, CVR, ELS, MVSC, TitleTec, Market Scan Information Systems, MenuVantage, the StoneEagle Group, uShip, Openlane Transport/CarsArrive Network, and Ready Auto Transport/

Company Address

Dealertrack Technologies Inc

1111 Marcus Ave Ste M04
NEW HYDE PARK   NY   11042-1034
P: +1516.7343600
F: +1302.6555049

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