Reuters

New Apple iPhones

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People check out several versions of the new iPhone 5C after Apple Inc's media event in Cupertino, California September 10, 2013. REUTERS/Stephen Lam

People check out several versions of the new iPhone 5C after Apple Inc's media event in Cupertino, California September 10, 2013. REUTERS/Stephen Lam

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The new iPhone 5C in five colours are placed together at Apple Inc's announcement event in Beijing, September 11, 2013. REUTERS/Jason Lee

The new iPhone 5C in five colours are placed together at Apple Inc's announcement event in Beijing, September 11, 2013. REUTERS/Jason Lee

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Journalists watch a screen showing the new iPhone 5C in different colours at Apple Inc's announcement event in Beijing, September 11, 2013. REUTERS/Jason Lee

Journalists watch a screen showing the new iPhone 5C in different colours at Apple Inc's announcement event in Beijing, September 11, 2013. REUTERS/Jason Lee

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A photographer holds up a new iPhone 5S to take a photo of it at Apple Inc's announcement event in Beijing, September 11, 2013. REUTERS/Jason Lee

A photographer holds up a new iPhone 5S to take a photo of it at Apple Inc's announcement event in Beijing, September 11, 2013. REUTERS/Jason Lee

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The five colors of the new iPhone 5C are seen after Apple Inc's media event in Cupertino, California September 10, 2013. REUTERS/Stephen Lam

The five colors of the new iPhone 5C are seen after Apple Inc's media event in Cupertino, California September 10, 2013. REUTERS/Stephen Lam

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The five colors of the new iPhone 5C are seen after Apple Inc's media event in Cupertino, California September 10, 2013. REUTERS/Stephen Lam

The five colors of the new iPhone 5C are seen after Apple Inc's media event in Cupertino, California September 10, 2013. REUTERS/Stephen Lam

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The five colors of the new iPhone 5C are seen after Apple Inc's media event in Cupertino, California September 10, 2013. REUTERS/Stephen Lam

The five colors of the new iPhone 5C are seen after Apple Inc's media event in Cupertino, California September 10, 2013. REUTERS/Stephen Lam

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Singer Elvis Costello (L) listens to Apple Inc CEO Tim Cook (R) after Apple Inc's media event where Costello performed in Cupertino, California September 10, 2013. REUTERS/Stephen Lam

Singer Elvis Costello (L) listens to Apple Inc CEO Tim Cook (R) after Apple Inc's media event where Costello performed in Cupertino, California September 10, 2013. REUTERS/Stephen Lam

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Apple Inc CEO Tim Cook talks about their new products during Apple Inc's media event in Cupertino, California September 10, 2013. REUTERS/Stephen Lam

Apple Inc CEO Tim Cook talks about their new products during Apple Inc's media event in Cupertino, California September 10, 2013. REUTERS/Stephen Lam

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Phil Schiller, senior vice president of worldwide marketing for Apple Inc, talks about the pricing of their new products at Apple Inc's media event in Cupertino, California September 10, 2013. REUTERS/Stephen Lam

Phil Schiller, senior vice president of worldwide marketing for Apple Inc, talks about the pricing of their new products at Apple Inc's media event in Cupertino, California September 10, 2013. REUTERS/Stephen Lam

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Phil Schiller, senior vice president of worldwide marketing for Apple Inc, talks about the new iPhone 5S Touch ID fingerprint recognition feature at Apple Inc's media event in Cupertino, California September 10, 2013. REUTERS/Stephen Lam

Phil Schiller, senior vice president of worldwide marketing for Apple Inc, talks about the new iPhone 5S Touch ID fingerprint recognition feature at Apple Inc's media event in Cupertino, California September 10, 2013. REUTERS/Stephen Lam

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The home button which doubles as a fingerprint sensor is seen on an image of the new iPhone 5S at Apple Inc's media event in Cupertino, California September 10, 2013. REUTERS/Stephen Lam

The home button which doubles as a fingerprint sensor is seen on an image of the new iPhone 5S at Apple Inc's media event in Cupertino, California September 10, 2013. REUTERS/Stephen Lam

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The exploded view of the home button which doubles as a fingerprint sensor is seen on an image of the new iPhone 5S at Apple Inc's media event in Cupertino, California September 10, 2013. REUTERS/Stephen Lam

The exploded view of the home button which doubles as a fingerprint sensor is seen on an image of the new iPhone 5S at Apple Inc's media event in Cupertino, California September 10, 2013. REUTERS/Stephen Lam

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Singer Elvis Costello performs during Apple Inc's media event in Cupertino, California September 10, 2013. REUTERS/Stephen Lam

Singer Elvis Costello performs during Apple Inc's media event in Cupertino, California September 10, 2013. REUTERS/Stephen Lam

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The gold colored version of the new iPhone 5S is seen after Apple Inc's media event in Cupertino, California September 10, 2013. REUTERS/Stephen Lam

The gold colored version of the new iPhone 5S is seen after Apple Inc's media event in Cupertino, California September 10, 2013. REUTERS/Stephen Lam

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A woman tries the silver colored version of the new iPhone 5S after Apple Inc's media event in Cupertino, California September 10, 2013. REUTERS/Stephen Lam

A woman tries the silver colored version of the new iPhone 5S after Apple Inc's media event in Cupertino, California September 10, 2013. REUTERS/Stephen Lam

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Journalists take photos of a new iPhone 5S during Apple Inc's announcement event in Beijing, September 11, 2013. REUTERS/Jason Lee

Journalists take photos of a new iPhone 5S during Apple Inc's announcement event in Beijing, September 11, 2013. REUTERS/Jason Lee

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A journalist tests the the new iPhone 5S Touch ID fingerprint recognition feature at Apple Inc's announcement event in Beijing, September 11, 2013. REUTERS/Jason Lee

A journalist tests the the new iPhone 5S Touch ID fingerprint recognition feature at Apple Inc's announcement event in Beijing, September 11, 2013. REUTERS/Jason Lee

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A journalist uses her iPhone 5 to take a photo of a new yellow iPhone 5C at Apple Inc's announcement event in Beijing, September 11, 2013. REUTERS/Jason Lee

A journalist uses her iPhone 5 to take a photo of a new yellow iPhone 5C at Apple Inc's announcement event in Beijing, September 11, 2013. REUTERS/Jason Lee

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Journalists take photos and videos of the new iPhone 5C in their different colours at Apple Inc's announcement event in Beijing, September 11, 2013. REUTERS/Jason Lee

Journalists take photos and videos of the new iPhone 5C in their different colours at Apple Inc's announcement event in Beijing, September 11, 2013. REUTERS/Jason Lee

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Phil Schiller, senior vice president of worldwide marketing for Apple Inc talks about the camera in the new iPhone 5S during Apple Inc's media event in Cupertino, California September 10, 2013. REUTERS/Stephen Lam

Phil Schiller, senior vice president of worldwide marketing for Apple Inc talks about the camera in the new iPhone 5S during Apple Inc's media event in Cupertino, California September 10, 2013. REUTERS/Stephen Lam

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An image of the new iPhone 5C is seen on screen at Apple Inc's media event in Cupertino, California September 10, 2013. REUTERS/Stephen Lam

An image of the new iPhone 5C is seen on screen at Apple Inc's media event in Cupertino, California September 10, 2013. REUTERS/Stephen Lam

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Phil Schiller, senior vice president of worldwide marketing for Apple Inc, talks about the features of the new iPhone 5C at Apple Inc's media event in Cupertino, California September 10, 2013. REUTERS/Stephen Lam

Phil Schiller, senior vice president of worldwide marketing for Apple Inc, talks about the features of the new iPhone 5C at Apple Inc's media event in Cupertino, California September 10, 2013. REUTERS/Stephen Lam

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