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Serious play at E3

Thursday, June 09, 2011 - 02:03

June 8 - Gaming companies unveiled new devices at this year's Electronic Entertainment Expo in Los Angeles including mobile consoles to compete with tablets and smartphones. Bobbi Rebell reports.

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systemsystem.scripts..scripts. Gaming companies were hitting hard at the Electronic Entertainment Expo or E3 in Los Angeles- rolling out new technology aimed at knocking out the competition.system.scripts. Nintendo unveiled its new Wii U -which includes a touchscreen console complete with camera and video call capability. It has motion sensor capabilities and can play old Nintendo games. With no official release date set, it's now up to developers to come up with compelling content- according to Martin Rae, President of the Academy of Interactive Arts and Sciences. SOUNDBITE: MARTIN RAE, PRESIDENT, ACADEMY OF INTERACTIVE ARTS & SCIENCES, (ENGLISH) SAYING: "I don't know what it'll do yet, but really, really good developers will figure out how to make all that work in ways we haven't seen before." But the reception to the new device was lukewarm- in large part because the focus is shifting to software- with social games played over the internet and on tablet devices linking millions of players. Online and digital games will generate $18 billion in sales this year, up 15 percent from a year ago, according to DFC Intelligence. SOUNDBITE: MARTIN RAE, PRESIDENT, ACADEMY OF INTERACTIVE ARTS & SCIENCES, (ENGLISH) SAYING: "Which brought in different customers, brought in a demographic that never thought of themselves as gamers. Maybe they played solitaire or did certain things online but they weren't gamers. But when they're spending $20 or $30 a month buying add-ons for these social games, and they're spending hours and hours on it, those are gamers. They're really gamers. There's more women, it's skewing older. It's bringing in whole new groups of people. Those are the real deal." And mobile gaming is not going away. Visitors also got their hands on Sony's new handheld PlayStation Vita- aimed at competing with devices like Apple's iPod Touch and other smartphones and tablets on the market. Industry watchers criticized the pricing, which starts at $250. Bobbi Rebell, Reuters.

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Serious play at E3

Thursday, June 09, 2011 - 02:03