Reuters - Video

EDITION: U.S. | U.K. | IN

Business

Apple revises privacy policy

Thursday, 18 Sep, 2014 - 01:25

Apple CEO Tim Cook says his company offers better protection of users' privacy than his rivals. Fred Katayama reports.

▲ Hide Transcript

View Transcript

Apple trying to polish its tarnished image as a protector of user privacy after that leak of nude celebrity photos from Apple accounts. It said it keeps data stored on Apple devices so secure that even cops can't get to it. In a letter posted on the company's website, CEO Tim Cook said his company offered better privacy protection than his rivals. Promoting Apple's revised privacy policy, he said, "Unlike our competitors, Apple cannot bypass your passcode and therefore cannot access this data. So it's not technically feasible for us to respond to government warrants for the extraction of this data from devices in their possession running iOS 8." Cook said Apple now protects all the data stored in iCloud. And he encouraged customers to use the two-step verification process to defend themselves from hackers. American Internet users have been concerned about online security ever since the leak of classified information by former NSA contractor Edward Snowden led to the revelation that the government had tapped into user's Google and Yahoo accounts. Missing from the launch of Apple's latest operating system yesterday was its HealthKit apps. The company said it had discovered a bug in its app platform. Apple pledged to make those apps available by the end of this month. Apple shares rose slightly in early trading just shy of its all-time high.

Apple revises privacy policy

Thursday, 18 Sep, 2014 - 01:25

Technology »