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Jaguar's new model targets rich Chinese

Thursday, May 24, 2012 - 01:28

May 24 - British carmaker Jaguar Land Rover has unveiled its most luxurious sedan yet in Hong Kong to appeal to the Chinese chauffeur-driven market. Andrew Potter reports.

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A car designed for one of Jaguar's most important markets. The XJ Ultimate was unveiled in Hong Kong and targets Chinese customers so wealthy they don't take the wheel themselves. Suzanne Taylor is with Jaguar Land Rover's Chinese operation. (SOUNDBITE) (English) JAGUAR LAND ROVER CHINA'S SALES OPERATION VICE PRESIDENT, SUZANNE TAYLOR, SAYING: "The focus is on chauffeur-driven, there's a lot of chauffeur-driven cars in Hong Kong and mainland China. A lot of the functionality in the rear is focussed on that chauffeur-driven side." If the half million dollar price tag isn't exclusive enough, the interior is designed to have the business class feel of a private jet. With that in mind there are plenty of creature comforts, including iPads and a place for the champagne, naturally. Jaguar's Joseph Lau explains. (SOUNDBITE) (English) GENERAL MANAGER OF JAGUAR LAND ROVER HONG KONG, JOSEPH LAU, SAYING: "I think everywhere in the world people who are really looking for something very special for themselves, they really appreciate and enjoy the kind of workmanship design that's put into this car." Strong sales in China and Russia have helped turn around Jaguar Land Rover's fortunes since it was bought by India's Tata in 2008. European luxury car makers like Audi, BMW and Mercedes-Benz are also reaping the benefits of targeting growing numbers of wealthy Chinese. Andrew Potter, Reuters

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Jaguar's new model targets rich Chinese

Thursday, May 24, 2012 - 01:28