The daily digit today is $59.1 billion.
This is how much shoppers spent during the long Black Friday weekend, according to a survey from the National Retail Federation.
That's up 12.8 percent from last year's start of the holiday shopping season.
Shoppers went to stores earlier and bought online more than in recent years.
The more successful retailers, analysts said, were companies such as Wal-Mart and Macy's, which did better at combining physical stores with their online and mobile channels into a smooth shopping experience.
Staying open on Thanksgiving became more widespread this year as retailers such as Target, Sears and Toys R Us joined in, while others, including Wal-Mart and Gap, either extended their operating hours or had more stores doing business.
The survey also showed an estimated 139.4 million adults visited U.S. stores and websites from Thanksgiving through Sunday, up 6.4 percent from last year.
Daily Digit: $59.1 bln shopping spree (1:01)
Nov. 26 - American shoppers spent $59.1 billion during the long Black Friday holiday weekend, buying early and online. Conway G. Gittens reports. ( Transcript )