video transcript

With a potential apocalypse approaching, Siberians are preparing. Businesswoman Yuliana Shchegoleva is selling kits specially designed for an end-of-the-world event. But easily the most valuable item in the bag is a bottle of Russian vodka says Shchegoleva. SOUNDBITE: Yuliana Shchegoleva, wedding salon director, saying (Russian): "Russian people want vodka no matter what, and for them it's a matter of principal. They're calling from various cities and asking "please, send us that yellow kit with the Russian vodka.'" But not all Russians are buying into the joke. SOUNDBITE: Unnamed Tomsk resident, saying (Russian): "It's stupid to take vodka, there won't be enough. Food is also useless, we'll all die." SOUNDBITE: Unnamed Tomsk resident, saying (Russian): "I'd need a white sheet and white shoes, what else do you need if there's an Apocalypse?" Well, Shchegoleva's kit also contains a can of sardines, a box of matches, candles and other apocalyptic necessities. December 21st marks the end of the ancient Mayan civilization's calendar, prompting some to predict a world-ending event. But the vital kits may not be available for long -- the creators have run into trouble for selling vodka and medicine without a license.