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INTERVIEW: Geely's Volvo branding bet yet to pay off

Tuesday, December 04, 2012 - 02:54

Dec. 4 - Auto consultant Michael Dunne says Volvo's brand has been diluted since it was acquired by China's Geely -- a lesson for other Chinese firms eyeing big overseas names. Jane Lanhee Lee reports.

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INTERVIEW: Geely's Volvo branding bet yet to pay off

Tuesday, December 04, 2012 - 02:54

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