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Mobile will drive in-store sales -ICSC's Kercheval

Wednesday, November 26, 2014 - 06:57

Retailers plan to use mobile technology to get shoppers into stores this holiday season- leveraging their physical presence to fight back against online rivals, says the ICSC President Mike Kercheval.

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Mobile will drive in-store sales -ICSC's Kercheval

Wednesday, November 26, 2014 - 06:57