Reuters - Video

Edition: US | UK | IN | CN | JP

video Video

BMW, Allstate pull ads from 'O'Reilly Factor'

Thursday, April 06, 2017 - 01:32

More companies, including BMW and Allstate, pulled their advertising from Fox News' ''The O'Reilly Factor'' days after the New York Times reported Fox and star host Bill O'Reilly paid five women to settle sex harassement cases. Fred Katayama reports.

▲ Hide Transcript

View Transcript

U.S. President Donald Trump coming to the defense of TV anchor Bill O'Reilly, calling him a "good person." This after the New York Times report that the conservative commentator and his employer, 21st Century Fox, paid $13 million to five women to settle claims he sexually harassed them. More companies, including BMW and Allstate, pulled ads from O'Reilly's show on Fox New, "The O'Reilly Factor." On the list of brands withdrawing from the most watched show in cable television are companies that target O'Reilly's baby boomer demographics. Among them: car brands Mercedes and Hyundai. Drug maker GlaxoSmithKline temporarily suspended the airing of its commercials on the show. Adweek editor A.J. Katz says it's a tough situation for advertisers because they lose a lot of viewers by taking an important ethical stand. (SOUNDBITE) A.J. KATZ, EDITOR, ADWEEK, (ENGLISH) SAYING: "We should expect to see more advertisers pulling their ads from the show within the next two days, but that they're not pulling their ads from the network completely. You're going to have shows airing on other Fox news programs. And, look, those ads could, you know, when this all settles down, whether or not he stays - and I think he probably will, frankly - but you could see those brands airing commercials back on 'The O'Reilly Factor' in the near future." According to ad-tracking firm iSpot.tv, Mercedes spent more than a million dollars for commercials on the show in 2016. Hyundai and French drugmaker Sanofi shelled out a similar amount. GlaxoSmithKline bought ads on O'Reilly for about half a million dollars.

Press CTRL+C (Windows), CMD+C (Mac), or long-press the URL below on your mobile device to copy the code

BMW, Allstate pull ads from 'O'Reilly Factor'

Thursday, April 06, 2017 - 01:32